E-mail service provider Listrak has released a new version of its Web-based E-mail marketing platform that includes expanded integration with Salesforce, Omniture and Google Analytics. A leading E-mail marketing solutions provider, Listrak’s new v4.8 will provide advanced profiling and conversion metrics for clients such as Wolfgang Puck, Waterford and Movies Unlimited.
The expanded Web analytics and CRM integration are designed to increase customer engagement through more directly targeted E-mails and greater tracking capabilities.
“A paradigm shift has taken place,” said Ross Kramer, Listrak CEO. “It’s no longer enough just to reach the inbox. E-mail marketers must use data to create targeted, relevant messaging that reaches customers when they’re most engaged and likely to respond. The new features in this release will help marketers do just that by providing more data and a greater insight into customer behavior online.”
Listrak 4.8 includes the following advances from the previous version:
• The integration with Salesforce, a leader in CRM, will allow clients to import data such as contact E-mail addresses and profile information directly from Salesforce to Listrak
• The integration with Omniture, a leader in online business optimization, will pass E-mail analytics such as subject lines, campaign titles, sent messages, delivery metrics, open and click data, unsubscribes, bounces and user complaints from Listrak to Omniture SiteCatalyst
• The integration with Google Analytics will improve the overall metrics collected across multiple E-mail campaigns