Open source customer relationship management (CRM) software SugarCRM announced its Open+ Partner Program today.

According to the official release statement, “The Open+ Partner Program will expand SugarCRM’s market reach by empowering its channel partners with a wider variety of incentives and resources to deliver SugarCRM solutions to customers around the world.”

The “incentives and resources” for SugarCRM VAR and reseller partners include a market development program, access and support for SugarCRM’s Open Cloud platform, a new referral program that rewards partners for each qualified lead referred to SugarCRM, improved partner engagement services, and a new customer reference program to spotlight partner success stories and aid the sales engagement process.

“Our partnership with SugarCRM has been the foundation of our revenue growth, and we are excited to take that growth to the next level with the benefits provided with Open+,” said Doug Guilbeau, managing director with Levementum, a SugarCRM Gold Partner. “SugarCRM is one of the clear leaders in CRM. Its comprehensive offerings have allowed us to offer a broad array of services to a rapidly growing market.”

“Open+ creates even more distance between SugarCRM’s award-winning channel program and those of other CRM providers,” said Jeff Campbell, vice president of worldwide sales, SugarCRM. “SugarCRM offers unmatched value for VARs looking to build sustainable revenue streams in the Cloud.”