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Forum community network CrowdGather announced its acquisition of
FreeForums.org (one of the largest free forum community hosting platforms on the
Web) for $1 million in a combination of cash and stock. This will bring
CrowdGather’s network of forums to approximately 80 million monthly page views
and 4.5 million monthly unique visitors according to the company's own
analytics, an increase of over 500% from the Company’s last quarterly filing
with the Securities and Exchange Commission.
What this really shows is that despite all of the hype surrounding
free-standing social networks like Twitter and Facebook, forums still have their
place in Web marketing - both on-site and as promotional vehicles. That means
you should be actively participating in forums within your industry and perhaps
even fostering your own forum community.
“This is a milestone achievement for us,” said Sanjay Sabnani,
CrowdGather’s Chairman and CEO. “FreeForums.org has built up an impressive
network of forums and we believe that CrowdGather will be able to successfully
monetize these properties by integrating them into verticals that will appeal to
advertisers.” Sabnani continued, “With this acquisition, our network of
forums have grown rapidly from just under nine million page views per month in
fiscal 2008 to 80 million monthly page views currently. Our goal is to continue
to drive growth by focusing on the inherent value of forums and the richness of
the content created by their users. We believe that forums are the help desk of
the Internet and a valuable repository of answers and experiences.”
FreeForums.org owner and founder Phil Santoro commented, “CrowdGather is
exactly the type of company we were looking for when we made the decision to
sell. Few people today recognize that forums have not only not gone away, they
remain one of the most vital, active communities online. Our motivation was to
find an entity that is not only focused on forums, but also cultivates them and
provides the staff and resources to continue to drive our growth. We believe
that CrowdGather is the right choice, and I am excited to be a new shareholder
of the company.”
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