Hosting and cloud computing industry powerhouse Rackspace
announced the launch of Rackspace Media Services at SXSW today. The
solution provides an open source, direct-to-consumer (D2C) web infrastructure
for music recording labels and other media segments that need to accelerate
content delivery online and scale to fan demand.
Music industry websites are increasingly reliant on e-commerce, are
struggling with facilitating user generated content and the developing social
media and custom applications. The result is that artists are turning outright
to third-party solution providers for distribution, sales and promotion.
“Music recording labels have traditionally focused their resources on
non-differentiating IT tasks or have outsourced their D2C applications to third
parties in an attempt to support hundreds of Artists’ complex sites and
infrastructures. Rackspace gives labels the freedom to focus on differentiating
their businesses via application development and the support of business
processes to meet the needs of both the Artist and the fan,” said Wes Laird,
Director of Rackspace Media Services, Rackspace Hosting.
The specific components of Rackspace Media Services’ include a dedicated implementation
team that delivers a scalable website infrastructure backed by URL uptime
service level agreements, access to LAMP technology professionals, URL
and device monitoring, a structured process to identify and prevent application
performance problems prior to live production allowing for seamless push of code
changes and simplified rollback, and optional server burst architecture for
unplanned traffic spikes.
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