The Easter holiday shopping season is in full swing and it may just be your last chance to make some big sales before the back to school season starts. Many merchants are expecting this to be a rather slow summer shopping season so taking some time now to build a few
additional inbound links and position your brand on virtual product shelves
across the Web will serve you well in the meantime. Let's let at a few must-have
back links for e-commerce stores and how to go about acquiring them.
Before we start I'll go ahead and include the standard disclaimer: the sites
listed below present opportunities for you to build back links and nothing more.
There will be an investment (at least of your time) so understand that you'll
need to build relationships with the users of these sites as you would anywhere
else, ensuring message consistency across channels, revisiting frequently to
promote competitive positioning and testing product offers to see what works in
Also, even though you are participating in these sites for the
purpose of gaining new inbound links (and hopefully sales), keep in mind that
you will want to track the upstream traffic, monitor conversations and brand mentions
and periodically assess your competition to make sure your e-commerce store is
being seen in the best and brightest possible light.
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Kaboodle: Users of this social shopping community (owned by Hearst) are able to find,
recommend and share products with others and retailers are able to get exposure
with those serious about shopping. The main feature available for
retailers looking to get into Kaboodle is the Brand Profiles offering. Users
can add products themselves of course but merchants can aggregate products from
their main domain, showcase popular products, interact with the Kaboodle
community and access activity highlights within the community involving your
brand through the use of these profiles. Perhaps the best part of it all is that
your site will get a link for all that participation in the Kaboodle
Wists: Backed by Gawker Media, Wists is a similar social shopping and
recommendation site for power-shoppers but it has far less traffic than Kaboodle.
The upside (again) of course is that they will indeed provide a link back to
your site but you'll need to do some legwork to get that done.
Publishers/merchants can include "add to wishlist" buttons on their
site that will automatically extract thumbnail images of catalog items.
StyleHive: Another social shopping/e-commerce bookmarking site worthy of
mention is StyleHive. Users of the site (which could include the likes of you)
are able to add any product and a link to where users can find it. StyleHive was
recently purchased by ThisNext (the two companies rebranded as CurateMedia)
another identical service in the social shopping arena.
StyleFeeder: Now a division of Time, Inc., StyleFeeder positions itself
as a personal shopping engine and it has long made waves in both the e-commerce
and affiliate marketing space. Retailers interested in getting seen on
StyleFeeder will need either to submit product data feeds apply to affiliate
networks, (GAN, CJ, SAS, etc.) or work with Stylefeeder to receive a custom
quote for bulk data uploads or special promotions.