PointRoll & Adgregate Fuse E-commerce and Rich Media Ads

Posted on

  • email
  • twitter
  • facebook
  • share this

share this

Transactional advertising provider Adgregate Markets, the creators of the rather innovative ShopAds technology, has announced a partnership with Gannett-owned PointRoll that will enable PointRoll’s digital marketing clients to integrate e-commerce solutions into their rich media ad campaigns across desktop and mobile platforms. Through the multi-year alliance, Adgregate becomes PointRoll’s partner for in-banner ads that feature secure e-commerce transactions through any publisher or ad network.

Adgregate’s ShopAds allow for purchases directly within banner ads, shortening the path to conversion (see a demonstration here). The platform provides marketers with more insight into their target audience and increases consumer interaction time. According to PointRoll’s recent benchmarks report, rich media provides a 562-percent lift in response/return over standard ads and a 62-percent lift over flash banner ads. Depending on the campaign, including a direct-response element further increases response by 42 percent, with an additional 3-percent increase in brand time.

PointRoll joins a growing list of rich media providers that have selected Adgregate for in-banner e-commerce transactions, and the deal presents a significant partnership across the desktop and mobile environments.

Login To Comment

Become a Member

Not already a part of our community? Sign up to participate in the discussion. It's free and quick.

Sign Up

Be the first to comment on this article

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com