Wordpress and Joomla users looking for a new way to monetize content can now turn to a plugin from TalkAhead. The Sponsored Comments plugin offers ease of integration while allowing publishers to take advantage of an often under-utilized part of a page. Publishers can obtain sponsored comments through their own marketing channels, or through the TalkAhead system that provides advertisers with a network of bloggers using the system on which they can purchase comment space. For publishers, it's a relatively hands-free option for additional revenue. For advertisers, these comments could be used as a sales message, brand message or even a form of reputation management.
From the press release: "Sponsored Comments are paid messages that respond directly to an article. The platform was designed to help marketers, public relations professionals and brand managers respond to stories or issues affecting their company, product or industry, offer commentary, dispel misconceptions, generate leads and start conversations with consumers. Because Sponsored Comment is the first message readers see the moment they've finished reading an article, marketers can target readers while their interest is piqued."
Pricing models are flexible and can be set by individual publishers on a CPM basis. According to TalkAhead's website, CPMs are usually much higher (2-10 times) than standard banners, due to the highly-targeted nature of the surrounding content. Of course, TalkAhead will take their cut - 30 percent of all revenue.