A major part of Thursday’s introduction to the iPhone’s new operating system was dedicated to Apple’s big plans for mobile advertising, namely the iAd platform. Apple will sell and host the ads, connecting them more seamlessly to applications with the new multitasking feature, and developers will receive 60 percent of the revenue.
“We have figured out a way to do interactive and video content without ever taking you out of the app,” Apple CEO Steve Jobs said during his presentation,
Apple intends for mobile ads on the iAd to be much more interactive than we’re used to seeing anywhere. They will also be able to use location services, which could prove to be a breakthrough for local advertisers.
Apple’s research shows that the average iPhone user spends 30 minutes a day in the 185,000 apps that are presently in the App Store. With a potential ad every three minutes totaling 10 ads per day, and close to 100 million iPhones, that means 1 billion ad impressions per day.
Which should all be good news to advertisers, app developers and ad agencies — not to mention Apple.
“This is a pretty serious opportunity,” said Jobs.