AdGooroo released its quarterly Search Engine Advertiser Update today and the news looks good (very good) for Yahoo!. The report indicated a 12 percent increase in Yahoo!'s first-page advertisers and a corresponding increase in its total share of advertisers.
“In February and March, Yahoo! had a nearly 28 percent share of total search advertisers, marking a long-time high,” said AdGooroo Founder and CEO Rich Stokes. “AdGooroo’s data suggests that a great deal of Yahoo!’s growth may be coming from outside the United States, and its international ad coverage reached a high of 4.7 ads per keyword in February, which is the most ads Yahoo! has shown since July 2007.”
Additional key insights from the report include:
- The travel industry showed higher spends during Q1.
- Computer hardware and mobile carriers/equipment are showing atypical gains.
- Online retailers are experiencing post-holiday dip, but women's fashion websites have been trending up since July 2009.
- Ad spend reductions in online education and home loans are occurring. Ad spending on home loans has been declining since July 2008.
Clearly the main takeaway is the advertiser movement on Yahoo!.
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