Want More Leads? Write More Blog Posts

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According to a study by Internet marketing firm Hubspot, business blogs with more posts generate more leads. Business blogs with 0-11 posts generate a median of three leads. From 12-23 posts, the median rises to 10. But the real action takes place when a blog reaches the 52-post mark. They generate a median of 23 leads.

If you don't have a blog, you now have even more reason to start one. Hubspot claims that businesses with blogs generate 67 percent more leads than those without.

The reason? Quite simple - SEO. The more content on your business site, the better chances of being found by searchers - or leads. Of course, the quality of the blog posts comes into play. The use of keywords in titles and content, and generating back links to the company blog plays a significant role in search visibility.

 

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4 comments

Atlanta Real Estate 04-21-2010 2:36 PM

23 leads per what?

~ Commented through my Website Magazine iPhone App!

Mike Phillips 04-21-2010 2:46 PM

My understanding of the study is that this is broken down by month - so, 23 leads per month.

Atlanta Real Estate 04-21-2010 3:02 PM

Ok. It's pretty irrelevant because of the different industries and web traffic numbers. For example, in real estate you can get 23 in a day in a large city like Atlanta. I do agree with a large number of posts generating more KWs and resultant traffic. "23" leads is a little arbitrary. Lol.

~ Commented through my Website Magazine iPhone App!

BrianK 04-23-2010 8:43 PM

Good question.  Hubspot are you out there?  How many posts and leads per what time frames?

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