New Google Product Reviews Program

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Google announced the release of a new program that is going to give users reviews and ratings more prominence. If you have not taken the whole user-generated content trend seriously the past few years, your attention will most definitely need to accelerate.

Google will begin featuring full-length product reviews and user ratings from participating retailers and manufacturers when Google deems that the information will be helpful to users with their shopping. These reviews will be included in Google search results and its advertising programs.

On Google Product Search for example, Google will feature logos of participating companies along with representative reviews from their site. As you might imagine, this brings a great deal more brand exposure and at an important part of the conversion process.

The question of course is how you as a merchant get involved. Google is kicking off the program by working with user review leader BazaarVoice but additional vendors may be added in the future as well as a self-submission model.

Existing clients of BazaarVoice interested in participating must simply submit their views to Google, making sure they have specified the appropriate canonical URLs for products in their Web stores.

 

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5 comments

CullenS 04-22-2010 9:54 AM

This is great! User reviews online are so much more effective than one-directional advertising from the merchant you are considering making a purchase from.

~ Commented through my Website Magazine iPhone App!

Peter A. Prestipino 04-22-2010 9:59 AM

Totally agree - this is a major development in e-commerce. It also puts Bazaarvoice and similar vendors center stage.

JoeG 04-22-2010 12:31 PM

but what about the companies that dont use third parties? how do they benefit?

Peter A. Prestipino 04-22-2010 12:40 PM

Google did mention that in the future there will be a self-submission model - for those that don't use BazaarVoice or others. In order to do that there will have to be some sort of validation to ensure reviews are genuine.

AmosO 04-24-2010 11:50 PM

The New Google Product Review will show a new direction for companies and will have major impact in their respective sales volume.  This is what is been experienced by affiliate Marketers by gong to product review and this is awesomely generating sizable income for affiliates

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