According to Web analytics firm StatCounter’s new Global Stats report, Facebook, Twitter and StumbleUpon are sending a significant volume of traffic to websites. Hopefully you’ve already established a presence for your brand/website/company on those channels and the report will not come as too much of a surprise.
Facebook is the primary driver of traffic to goblal websites with half (48%) of social media hits followed by StumbleUpon (25%) and Twitter (10%). Others rounding out the list of top sources include YouTube (6%), reddit (4%), Digg (2%) and MySpace (2%).
“From a business perspective the findings suggest that there is merit in having a corporate Facebook page or Twitter account,” commented Aodhan Cullen, CEO, StatCounter. “The surprise packet is StumbleUpon, which over the past year has been consistently in the top two Social Media sites in terms of generating global website traffic. Indeed, in the US in March StumbleUpon was number one ahead of Facebook in terms of website traffic generation.”