Twitter, Facebook and SU as Marketing Machines

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According to Web analytics firm StatCounter’s new Global Stats report, Facebook, Twitter and StumbleUpon are sending a significant volume of traffic to websites. Hopefully you’ve already established a presence for your brand/website/company on those channels and the report will not come as too much of a surprise.

Facebook is the primary driver of traffic to goblal websites with half (48%) of social media hits followed by StumbleUpon (25%) and Twitter (10%). Others rounding out the list of top sources include YouTube (6%), reddit (4%), Digg (2%) and MySpace (2%).

“From a business perspective the findings suggest that there is merit in having a corporate Facebook page or Twitter account,” commented Aodhan Cullen, CEO, StatCounter. “The surprise packet is StumbleUpon, which over the past year has been consistently in the top two Social Media sites in terms of generating global website traffic. Indeed, in the US in March StumbleUpon was number one ahead of Facebook in terms of website traffic generation.”

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2 comments

CullenS 04-24-2010 10:47 AM

Many small to medium sized business owners are not taking advantage of this new push to integrate social media into their online marketing efforts and they are going to be dearly sorry for it. Some of them are too old school to pull their money out of phone books and into social media marketing and basic run of the mill Internet marketing campaigns. Playing catchup is going to be very difficult for many of these businesses if they don't do something right now!

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TonyV 04-24-2010 3:17 PM

It seems like Facebook and Twitter are getting all the social media attention the last 18 months with extending a business web presence.  Businesses need to embrace StumbleUpon into their social media mix as well.

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