A new feature from video platform provider Ooyala announced today allows publishers to add YouTube videos directly to their account, display the videos through their own player and use the systems existing analytics platform.
What this means for users of the Ooyala video player is that they will be able to use YouTube content alongside existing libraries of in-house videos while maintaining a consistent look and feel. Leveraging the available user generated content from YouTube and bundling it with some powerful analytics will provide a video solution that will be immensely appealing to mid-tier publishers.
"Publishers average a 2x increase in engagement when they add online video to their sites," says Bismarck Lepe, co-founder and President of Product at Ooyala. "Higher engagement means more revenue. Unfortunately, many publishers haven't figured out how to create, publish and manage online video. The ability to manage YouTube videos inside Ooyala gives our publishers access to the world's largest repository of short and long-form video, improving the content experience they've created on their own site and creating more monetization opportunities."