Seattle software company Optify has released its Real Time Marketing suite that generates customized reports for business-to-business marketers so they can spend less time gathering data and more time closing deals. Key features of the new release include the following:
• Salesforce.com AppExchange — can score visitors, leads and opportunities by website activity and company profile including size, revenue, number of employees and other criteria.
• ExactTarget Enablement —can target specific campaigns and communications channels based on the activity and visit history of prospects.
• Enterprise Edition —can edit and create new reports, navigate data with built-in filters and quickly share results.
Optify tracks more than 25 million monthly page views with a 10-percent month-over-month growth rate, and scores thousands of leads in real time for customers including AdReady, LexisNexis, Microsoft, Marchex, SchemaLogic, Sonosite and Ubermind. The company offers multiple editions of its new software, including a free version that can be found at http://www.optify.net/sign-up/.