Domain name marketplace Sedo is showing its support of the much anticipated introduction of the .CO top level domain by powering a charity auction for E.CO.

I'm always interested in seeing the Internet industry show off their philanthropic power. Auction proceeds will go to the charity of the auctions choice.  

The auction runs from June 7 at 12 pm EDT to June 10 at 4pm EDT and will be hosted by .CO INternet S.A.S. at Internet Week in New York. The last hour of bidding will be shown on a live broadcast and simulcast at Internet Retailer and TRAFFIC in Vancouver.

“With the launch of .CO, we are witnessing the introduction of one of the most valuable domain extensions on the market -- one that provides so many unique branding opportunities for Internet users across the globe,” said Kathy Nielsen, director of sales at Sedo.com. “We are excited to be part of this historic event and hope to leverage this unique opportunity to continue educating the market on the critical role a domain name strategy plays in the success of any marketing campaign.”