E-mail marketing solutions providers ExactTarget and StrongMail Systems have each recently produced winning results for blue-chip clients. American Greetings Interactive saw a 13-percent increase in customer engagement during its six-month campaign powered by ExactTarget, and Hayneedle.com has experienced a 10.4-percent year-over-year increase in customer-bound e-mails since switching its services to StrongMail.
ExactTarget’s campaign for American Greetings boosted e-mail clicks and opens by using more than 15 unique attributes to segment the online greeting card giant's customer database. ExactTarget’s automation tools and Web analytics data allowed its client to send highly targeted e-mails to specific segments of a membership that exceeds five million subscribers.
By switching to StrongMail’s software license model, Top 100 e-tailer Hayneedle cut its costs in half while increasing its delivery rate from 93.9 percent to 97.5 percent, helping the company double its sales since adopting the new service. StrongMail has also yielded a 10 percent year-over-year increase in Hayneedle’s open rate via improved inbox delivery and testing features.