While companies around the world are still searching for the most profitable uses of the Twitter platform, the MicroBilt Corporation has come up with a creative application that merits attention. The risk management provider for small and medium-sized businesses recently announced MicroBilt Connect, a Twitter-enhanced loyalty program that rewards customers for building its brand across the Web.
Through MicroBilt Connect, customers earn reward points for tweeting information about MicroBilt products with colleagues, friends and followers from other social networks. The points can be redeemed for thousands of items such as office equipment, tickets to sporting events and even travel. Customers earn 10,000 points for registering in the program, additional points for each tweet, and 50,000 points for every tweet that leads to a referral for MicroBilt.
Web watchers will want to follow this new program closely, especially considering MicroBilt’s history of leveraging social media. The company is responsible for the highly acclaimed viral YouTube series, “I Love Commercials”, which has amassed more than nine million viewers and garnered major print, cable and television media attention.