Online supplier of home appliances Number1Direct.com is one e-commerce company that has experienced firsthand the value of expanding its checkout options for a growing customer demographic: shoppers who prefer cash over credit. Since adding the secure payment option eBillme, the leading retailer has seen a 44-percent improvement in cart abandonment, a 10-percent increase in conversions and a 5-percent increase in share of wallet.
With eBillme, consumers can shop online and elect to pay cash instead of credit by using online banking the way they would pay their utilities or other bills linked to their personal accounts, or by visiting one of more than 75,000 walk-in locations. When shoppers choose the eBillme option at checkout, their order is confirmed with an eBill sent to their e-mail address. Every purchase using eBillme offers buyer protection features such as satisfaction guarantee, best price and fraud protection as well as cash-back rewards through the eBillme Rewards Program.
Increasingly, today’s shoppers are trying to keep their debt down by opting for cash transactions whenever possible. Jeff Minor, Number1Direct’s Web Operations manager, says that this growing demographic actually spends more than the average customer. You can visit eBillme.com for more information on how to utilize this effective tool for your e-commerce company.