Customer reviews and social commerce solutions provider PowerReviews has announced a new integration of the Facebook Like button with its own social marketing platform that top-tier online retailers such as REI and Evo have been quick to adopt. The integration is designed to give PowerReviews partners a richer and deeper customer engagement through increased interactivity with their products, services and brands.
The Facebook Like button is a social plug-in that enables users to share feedback with their friends on the social network, and it now acts as the perfect complement to the People Like Me functionality in PowerReviews’ leading suite of social commerce software. Used together, the two tools provide a powerful one-two punch that gives Facebook users a more significant online voice with greater influence over one another’s purchasing decisions.
PowerReviews’ innovative tag-based approach to collecting, organizing, structuring and analyzing user-generated content has increased customer engagement and sales for many of its retail clients that include Staples, Callaway, Jockey, Diapers.com and more.