Compete.com, the Web analytics firm with the largest online behavior database in the industry, has just announced the reconfiguring of its Referral Analytics tool for Web professionals. Included as part of the Compete Pro digital intelligence package, the enhanced Referral Analytics solution includes a comprehensive new Traffic Dashboard that enables Internet marketers, advertisers and publishers to explore the traffic metrics of competitors, clients and prospects through a unified, at-a-glance portal.
The new dashboard features an interactive Channel Map that delineates each referring channel as a separate box, and the data can be drilled down further into corresponding sub-domains and specific channel metrics. Marketers can now uncover how a competitor or partner website is acquiring users, monitor changes in that site's strategy, and adjust their own marketing budget accordingly to obtain maximum returns.
To learn more about Compete’s new solution for advertisers, agencies and publishers, go to compete.com/referral-analytics.