Google Announces New Display Ad Network

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The Google Display Network was introduced today on the company’s Inside AdWords blog to create a “new umbrella name” for display ads on non-search Google properties such as YouTube, Google Finance, Google Maps, Gmail, Blogger and more than one million display ad partners including all AdSense and DoubleClick Ad Exchange sites that allow text or display ads.

Google Vice President of Product Management Neal Mohan writes that the network has been formed “to make our display media offerings clearer to advertisers like you and agencies.”

The Google Display Network offers text, image, rich media, and video ads, “enabling you to unleash your creativity and engage potential customers across the Web,” Mohan writes, but nothing has changed about the way ads are going to be run. Google says that advertisers will eventually see a change in the AdWords interface that reflects the new Google Display Network brand.

A website has also been launched to showcase the sites available on the new network.

 
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