A new e-mail campaign management product from Sitecore makes it possible to map customers in a CRM system to the actual customers opening e-mails and visiting your website or accessing the Web from their mobile phones. Sitecore’s E-mail Campaign Manager tracks all the visits and actions on a business website that e-mail campaigns are influencing.
Rather than providing click-and-open rates and then losing track of visitor actions once they reach the website or initial landing page, this e-mail system tracks the individual visitor throughout the entire range of digital channels. Business websites and e-mail campaigns are tightly aligned, allowing marketers and webmasters to test and target more relevant content in e-mails, landing pages and other Web pages.
Visit Sitecore to learn more about the new E-mail Campaign Manager.