eBay's RedLaser Brings Barcodes and Comparison Shopping Center Stage

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E-commerce powerhouse eBay has acquired a popular barcode-scanning application for the iPhone in RedLaser.

RedLaser is used primarily for comparison shopping, enabling consumers to find product information (and pricing) using their mobile device. According to the announcement, eBay will begin integratating RedLaser’s technology into its iPhone applications, including its eBay Marketplace, eBay Selling, StubHub and Shopping.com applications.

“Mobile enables consumers to make impulse buys and convenient purchases wherever they are, and eBay is constantly innovating to make mobile shopping easy and reduce the friction in commerce,” said Mark Carges, chief technology officer and senior vice president, global products, eBay Marketplaces. “With RedLaser’s innovative technology, eBay is continuing to help shoppers quickly find the best deals online, and eBay sellers will be able to list their items faster.”

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