Social software platform KickApps announced the availability of a development suite for its AppStudio product which enables the creation of social applications on Facebook.

With non-programmer friendly drag-and-drop functionality the platform can be used to create and deploy custom video players, social widgets and rich media ad units. The apps can then be used as a Facebook fan page or as a tab on a Facebook page.

“Because a data-integrated experience can easily deploy to multiple environments, our solution invites a ‘viral loop’ of traffic to and from our customers’ websites. By providing an easy-to-use interface, the user simply drags applications or components onto the canvas to customize every aspect of their appearance or functionality,” said Alex Blum, CEO of KickApps.