The Interactive Advertising Bureau (IAB) today released the finalized “Networks & Exchanges Quality Assurance Guidelines,” a document that standardizes the information networks and exchanges provide to advertisers, enhances buyer control over the placement and context of advertising, and builds brand safety.
The guidelines, should they be adopted, are quite far reaching - allowing for transparentcy of inventory souces, publisher relationsjps, content tupes and ad placement details. The guidelines also provide universally define content categories for advertisers and require that networks and exchanges rate content for audience segments.
The “Networks & Exchanges Quality Assurance Guidelines” can be found on the IAB website.
“The feedback we received from marketers, agencies and publishers confirms that the guidelines are truly game-changing,” said Sherrill Mane, SVP, Industry Services, IAB. “The definitions, standards and practices covered by ‘Networks & Exchanges Quality Assurance Guidelines’ afford advertisers the highest level of brand safety when they buy on networks and exchanges.”