Google Tags Now Available for Local Biz

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Google officially rolled out its Google Tags product this morning and it's one of the most significant (and meaningful) changes to the local search advertising landscape in a very long time. 

"Tags" are simply yellow "markers" that allow business owners to promote certain aspects of their businesses. For example, a flower shop could use a tag to showcase a website link to specials or a restaurant could use a tag to feature a link to daily menu specials. Take a look at the results page for a search for "plumber 60618" at the end of this post.

To use Google Tags, a Google Places accuont needs to be created and business information completed and claimed. Once the listing is validated, tags can be activated on the dashboard. Tags are currently available in all 50 U.S. states.

Keep in mind that Tags do not affect the rank of search results. They do however add more information to a listing and help it stand out when it appears in natural search results. The cost of this added exposure? That's the best part. Tags are budget friendly - for a flat $25 monthly fee.

 

 

 

 

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6 comments

JohnV 06-25-2010 4:14 PM

I'd like to see some data on click through rates with the Google Tags feature. (Your Google Tags link brings up a 404)

SusanD 06-25-2010 5:22 PM

I tried to click on the link but It Does Not Work...I get a Not Found Page!

KeeshaC 06-25-2010 10:14 PM

That's a silly comment...just google "Google Tags"!!!

www.google.com/.../ads

Cullen Swanson 06-26-2010 9:07 PM

This is cool but why does it not affect search rankings for those that use them, especially if it's a paid feature?  Weird.

Peter A. Prestipino 06-28-2010 7:52 PM

It doesn't "affect search rankings" directly CullenS, but I've seen some evidence that points to click-through rate being an influencing factor in position before. So indirectly, if more users select tagged listings because they are more "attractive" their position will naturally be adjusted because it indicates to Google that it's more popular and hence deserves a better position.

SandiS 06-30-2010 7:30 PM

I am wondering, can you determine the words put on the tag?  I think that once more people are using it, and there are many more yellow arrows, the uniqueness goes away. But if my yellow arrow can say, "See today's special," then it might interest me in paying the $25 per month. Being able to change it monthly would also be a big plus!

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