31 Back-to-School Keyword Targets

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For most students, summer is in full swing. Going back to school is far from the top of their minds. However, for retailers, online marketers and publishers, back-to-school should be top-of-mind. Take a look at the chart shown here. This is the search volume for "back to school," taken from Google Trends. You will notice that consumers start their back-to-school research (and, therefore shopping) right about now. In fact, from today to mid-August, search volume will triple.

The chart below "Search Volume index" indicates news references across Google. That's also about to spike -- meaning the opportunities to benefit from back-to-school traffic is not limited to retailers but can include bloggers and publishers, too.

Clearly, its time to optimize for for back-to-school traffic and keywords. Below the chart are 31 keyphrases to consider targeting, either for organic rankings or for paid search. These keywords were found using Google's External Keyword Tool and Wonder Wheel. Keep in mind, variations of these keywords and phrases can be used as well -- for example, 'back to school kindergarten supplies,' 'back to school college supplies,' etc.

back to school activities
back to school ideas
back to school supplies
back to school supplies list
back to school supplies sales
back to school supplies college
back to school shopping
back to school shopping tips
back to school shopping list
back to school sales
back to school deals
back to school bargains
back to school checklist
back to school worksheets
back to school crafts
back to school fashion
back to school clothes shopping
back to school tips
back to school resources
back to school lesson plans
back to school trends
back to school coloring
first day of school
school supplies
teacher school supplies
school supplies list
school supplies online
school art supplies
educational supplies
free school supplies
classroom supplies

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Mary AnneD 07-01-2010 10:16 PM

I think this is awesome. I think I will try some of these keywords on my website.  Thanks,

marvel essay 04-15-2015 6:39 AM

now it's easy with semrush..

Adam 05-27-2015 3:01 AM

SEMRush works fine for me, and is truly a great tool for any SEO specialist that wants to achieve success online.

Thanks for the great introduction of using Google trends. I really appreciate the amount of detail you went into and I'm eager to apply.

Birchmeier 07-27-2015 10:41 PM

Wow that is a cool idea to get some traffic in the website. Actually the back to school keywords are used by my friend before six months in his website. And he got some excellent traffic through this. But he never told me that this was his secret.

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