ClearSight Interactive, an audience-targeting solutions provider for advertisers and publishers, has launched a new suite of software that will enable marketers to deliver banner ads to prospective customers based on privacy-compliant demographic, psychographic and geographic data.
ClearProfile brings a dataset that profiles over 40 million online users who have granted permission to receive relevant marketing communications. Rather than identifying individuals’ personal behavior through the use of a cookie, ClearProfile models IP address geo-locations to neighborhoods through self-submitted, permission-based website registration data and integrates traditional offline aggregated data indexed at the zip+4 and census block level. ClearProfile offers over 180 audience-targeting segments ranging from the presence of children in the household and home ownership to automotive preferences, investment activity and frequent travel behavior.
ClearProfile will initially be available from Rocket Fuel’s targeting and optimization platform and on LucidMedia’s demand-side platform. A complete list of ClearProfile’s segments can be found at Clearsightinteractive.com.