Digg Seeks Salvation

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Several weeks ago, I proclaimed that Digg is Deadd. So, when I received an invite to alpha test the new Digg.com, I decided to conduct my own post-mortem. Here's what I found.

When first logging in to the new Digg.com, you are met with the call-to-action of "Find Profiles to Follow," sortable by category. Likely, many brands have yet to sign on, because the selection is relatively thin and still tilted heavily toward "tech." And they are almost all major brands or social media celebrities. Immediately, these accounts will have an edge on the new Digg.

You are then asked to import your friends and contacts from other websites including Google, Twitter and Facebook.

Noticing a trend?

The new Digg is all about who you know. Your home page will feature stories submitted by those you follow and on the right side of the page are stories voted on by your new Digg friends. Gone is the home page of the most Dugg stories by the public. That is, unless you click a button at top left where you can view the classic Digg home page.

Digg's attempt to personalize the site is in direct response to it's most often criticized component - the ability for the few, most powerful Digg members to manipulate what content was featured on the home page; therefore sending a deluge of traffic to the fortunate few and rendering the site all but useless to the rest. But even this attempt at personalization has a fatal flaw - it too, can be manipulated. In fact, it already is. The immediate recommendations of accounts to follow ensures that many users' personal feeds will be chock full of large publishers' stories. Naturally, the more followers an account has, the more votes their stories will receive. And it gets worse. The new Digg allows RSS feeds to be imported. So, whenever a publisher posts new content to their feed, it will appear on Digg in your stream. Follow CNN and you can expect your "personal" feed to quickly become crowded, leaving less room for those personalized stories.

Of course, your choice of who to follow is just that - your choice. However, the basic problem of "who you know" (or don't know) is still prevalent on the new site. The most active and best networkers are the ones who will benefit the most. In other words, spend an inordinate amount of time with the site and you might see some benefits. Which presents yet another choice ...

For my money (and time) Digg is simply Done. I never received the value commensurate with the time I spent on the site in the first place. And I don't see anything new or innovative that makes me think anything will change. Since leaving Digg over a year ago, my efforts have been rewarded in other places - like Facebook, Twitter and developing my e-mail subscriber base. These are my "real" friends. These are the people with whom I have developed a meaningful relationship. And because they have committed to me, I will not abandon them in pursuit of failed promises of the past.

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John Sullivan 07-07-2010 2:11 PM

Spot on post> I haven't been on Digg in months and guess I wasn't an elite web celeb to get a Beta invite THANK GOD. Those people mostly make me sick who cares if you worked at Apple 20 yrs ago or brow nose 24/7  I don't. You can add Blogcatalog to the list of sites that thought they were to smart for their own good with their page view jacking toolbars like DIGGS .These sites done 1000's of bloggers wrong now Karma comes back full force GOT to LUV IT :)

I'm glad I have my own site and don't need any of these scam ass sites. Thanks


Ken Lewis 07-08-2010 5:39 AM

I'm with you John- to really reach the mainstream you need to be where they are hanging out.  And, these days, it is on Facebook and Twitter.  And, in both venues it really allows us to create and maintain relationships.  

Thanks for testing the new Digg for us Mike.  Glad to hear (out of a shortage of time) that it is not worth re-visiting.

And, thank you to everyone at this awesome source of information- Web Magazine. (Love the paper version, by the way).

Backlink Booster 07-08-2010 5:40 PM

I agree completely with both the post and the comments above.  Digg thought they were revolutionary and they were just a fad that got a big head.  I guess you can say that Digg dug their own grave.

Sorry...I just had to say it.  ;-)

Mary-ellenM 07-10-2010 11:31 AM

I definitely agree with this.  If Digg can find a way where none of the large organizations can control the scene it may be something to look at, but until then my vote is a resounding "No".

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