Bing Continues to Gain in U.S. Search Market

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It’s been a difficult couple of weeks over at Microsoft with the official pulling of the plug on the Kin project followed closely by a round of layoffs. But the latest report from Hitwise on the U.S. search market may help brighten the mood a little bit — at least by a few percentage points.

That’s how much Microsoft’s search engine Bing gained in June, recording a 7-percent growth to claim 9.85 percent of the U.S. market. Google still dominates with 71.65 percent of the market share, but its position actually slipped in June with a 1-percent drop.

Microsoft’s new search partner Yahoo! sits between Google and Bing with 14.37 percent of the market share, and no change in June, and rounds out the list with a 2.19-percent share. All things considered, Microsoft has to be satisfied with Bing’s progress as it heads into its search partnership with Yahoo! later this summer.

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MoisesF 07-12-2010 9:54 PM

Good for Bing, I like the idea we may have another important search engine on them. I like Google a lot but sometimes I think it will be good to have another huge SE to look and research the Web space.

fergseo 07-13-2010 4:00 PM

Bring Bing On! We need another viable, worthy competitor to Google or else they WILL take over the world.

StuartM 07-19-2010 8:54 AM

With Bings market share improving and yahoo's alliance and with both advertising on TV I think Google is in for some more drops in the coming months.  The only thing I see holding that back is if people figure that they can find the same search results on Bing as Yahoo why not just one or the other.  I do like the different interfaces between the 2. Of course then there is Googles antitrust and other issues. Double digit market shares for both yahoo and Bing certainly singles trouble for Google.

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