Is Facebook Fatigue for Real, or Just Tiresome Talk?

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Maybe the fallout over the whole Facebook privacy issue was bigger than we first thought. After recording monster gains for the month of May — attracting nearly eight million new users while the controversy was at its peak — the second most visited website in the world had a comparatively miserable month of June.

“Only” 320,000 new U.S. users joined Facebook last month, according to the site’s own data. The network actually lost active users in the coveted 18-25, 26-34 and 35-44 demographics while the gains came from younger and older age groups.

So, has the much-discussed Facebook Fatigue finally arrived? Or did the privacy debacle in May fuel a large-scale user outrage that wasn’t apparent until June’s numbers came in? Or was it simply a slow month, or perhaps even a reporting glitch?

Regardless of the answer, the one thing we know for sure is that Facebook hasn’t lost its importance to the digital business landscape, and it isn’t about to anytime soon.

Only Google — which is rumored to be starting a Facebook-like social network of its own, by the way — gets more traffic, and Facebook is currently valued at about $15 billion. Annual revenues are estimated to be close to $1 billion, and, most importantly for marketers and advertisers, there are nearly half a billion active users. And that number continues to grow, if not by exorbitant figures last month.

But we will be watching, and we'll let you know if and when Facebook Fatigue is a real concern for marketers.

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SMS 07-12-2010 10:10 PM

Fatigue? No

Privacy concerns? For some - yes.

Facebook altering the User Interface to a point of non-functionality - you bet.

Facebook has a bad habit of tossing out what works, and works well, for "innovations".

Not sure why, perhaps some of their workers need resume material, perhaps Facebook's "partners make suggestions that are taken - for some reason - who know?

However, privacy issues are a lower concern since there are many ways to safeguard what you do post up. The fault lies in not enough information readily accessible to the User - which may be by design, who knows?

I do know that I would never use a personal real name on any Internet site, nor would I want to connect all of my Internet activities in one place.

To want to connect everything and anything is insane. File cabinets and file folders exist for a reason and so should people approach their Internet experience. Keep work, family, and entertainment as separate as they need to be to remain what they are.

Dennis M.N 07-15-2010 5:03 PM

I agree with everything SMS said and want to add one more thing.

June marks the traditional beginning of summer.  Who wants to be sitting inside in front of a computer in the summer time?  There is too much to do outside to be sitting around on a computer all day for those that don't work.

And don't forget vacations, etc.  When cooler weather comes, users will probably flock back to their computers and we will see those user numbers climb again.

JA 07-16-2010 10:23 PM

I will only say this...Facebook may be great for marketing purposes and keeping in touch with old, new and current friends/'s becoming increasingly more and more difficult to have a conservative voice under the Obama Administration.  Facebook creator, Mark Zuckerberg, has made a lot of decisions of late that seem to assist the establishment in ushering in new standards regarding privacy and a way for which a database can be used to spy on those resisting its grab.  In fact, Zuckerberg was once quoted IM-ing someone saying his Facebook users were "dumb Fu@$s" for trusting him with their private information.  And, it was announced today that the very popular, syndicated radio and internet political activist, Alex Jones was cut from Facebook under the charge that Facebook no longer allows political expression through images it deems inappropriate.  The image that got his Infowars Profile deleted?  It was the Gadsden Flag...the simple yellow flag with a rattlesnake and the simple phrase "Don't Tread on Me" inscribed.  Yet, Facebook WILL ALLOW every profanity known to man and, in regard to politics, will allow British Activist and murderer, Raoul Molt to maintain a profile.  

I think Facebook will remain for a time...but I also think,from here, they will determine the speed by which they'll ebb away.,,and they are surely EBBING AWAY!

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