Social Smarts and Hootsuite

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Social media dashboard Hootsuite unveiled some smarter, more social tools which aim to satisfy the blurred lines between marketing, support and technical messaging as Web users increasingly conduct their interactions across multiple channels. 

HootSuite users now have a social CRM system at their disposal with the update. Followers can be filtered by both influence and keywords - perfect for tracking topics and identifying those with the widest reach to help in message dissemination. 

The platform now also provides insights about followers via the 'Insights' tab, providing publicly available links to social profiles. 

Perhaps one of the most interesting updates of the platform is that Hootsuite can now create trackable tickets from Twitter updates for Zendesk users. HootSuite also released an update for its Team Collaboration tools which shows contacts on each social network.

 
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3 comments

CullenS 07-13-2010 10:38 AM

This is insane! I don't think everyone realizes how non-private their lives are about to be simply because of social media integration and the rapid advancement of the technologies that are bringing it all together. Crazy!

~ Commented through my Website Magazine iPhone App!

BretC 07-13-2010 2:47 PM

Today, a friend told me via a FB comment "I was a hoot." I grinned to myself and then replied to her, "I am an ow.ly. Hoot." I dig HootSuite. Without it, my job would be impossible. Hoot keeps getting better and better. I am yet to find a free tool that compares.

~ Commented through my Website Magazine iPhone App!

KenL 07-18-2010 12:35 AM

I would be interested in Hootsuite's new CRM integrating with an ESP- that would really help make things integrated.

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