Social media dashboard Hootsuite unveiled some smarter, more social tools which aim to satisfy the blurred lines between marketing, support and technical messaging as Web users increasingly conduct their interactions across multiple channels. 

HootSuite users now have a social CRM system at their disposal with the update. Followers can be filtered by both influence and keywords - perfect for tracking topics and identifying those with the widest reach to help in message dissemination. 

The platform now also provides insights about followers via the 'Insights' tab, providing publicly available links to social profiles. 

Perhaps one of the most interesting updates of the platform is that Hootsuite can now create trackable tickets from Twitter updates for Zendesk users. HootSuite also released an update for its Team Collaboration tools which shows contacts on each social network.