One area that’s struggled to keep pace with the online video boom has been analytics, as most measurement tools thus far have been costly and require complex integrations. But TubeMogul has just launched a free self-service suite of analytics that can integrate with any site and can be activated for every major video player on the Web.

InPlay analytics are robust and real-time. Viewership and engagement analytics include streams, time watched, audience geography, video player embeds, what sites and search terms are referring viewers, completion rates and much more. Performance metrics include bandwidth delivered (and wasted), rebuffer rates by geography and more. All data is easily shared to clients and exported via Excel, data feeds and APIs.

InPlay is compatible with the Open Source Media Framework (OSMF) from Adobe, Long Tail Video’s JW Player, Kaltura and Flowplayer, and it comes pre-installed in Brightcove, the leading online video platform. InPlay will soon be available for HTML5, Microsoft Silverlight and YouTube’s embedded player, and the full list of participating video players and platforms is available on the TubeMogul website.