We recently wrote about the business-to-business marketing software from Seattle startup Optify. The company’s Real Time Marketing suite is designed to allow marketers to find and track target keywords, optimize their websites for search engines, monitor website visitors, automate Twitter campaigns and track results, and gain insights into which online marketing channels are driving the most qualified leads.
Several months later, we've spoken with advertising technology company AdReady and learned that Optify’s Real Time Marketing software has significantly increased AdReady’s overall pool of leads and resulting conversation rates. By prioritizing incoming leads based on Optify’s lead scoring capabilities, AdReady has automatically qualified more than 80 percent of its prospects, making it easier to assign the appropriate sales contact to each lead and increasing AdReady’s conversion rates by 189 percent. Optify’s software has also improved AdReady’s SEO, which delivered a 103-percent increase for Web traffic and 196-percent increase in leads generated.
“With Optify, we grew the number of leads we captured from anonymous visitors in a very short timeframe,” said Jonah-kai Hancock, AdReady’s director of marketing. “We saw steady month-over-month growth in the number of visitors and leads we tracked and were able to automatically score and prioritize with Optify, allowing us to better focus our sales efforts and achieve results.”
The software enabled AdReady to receive daily e-mail reports, showing exactly who visited the site the previous day, how engaged each visitor was, which pages they viewed and the amount of time spent on the site. The information helped AdReady personalize conversations with each lead and focus on each potential customer’s specific area of interest. Optify Alerts notified the sales staff when visitors from specific companies in the sales pipeline arrived on the AdReady website. This eased the tracking process after a sales call and helped AdReady discover what content was driving customer engagement.
For more insights on how to market in real time using Optify, visit the company's Lead Generation Blog.