Add New York magazine to the growing list of businesses in The Big Apple who are taking advantage of Foursquare; joining The New York Times, The Wall Street Journal and Time Out New York.
These publications have partnered with Foursquare to distribute news and editorial content to users when they "check in" using the social location sharing service. So, a user might check in at a local restaurant or pub then have the option to read any related editorial content from one of the partnering publications. It's another value-add to the rapidly-growing service.
For New York-based businesses, this is a good reason to spend a little time optimizing your Foursquare account - including coupons, special offers or freebies for users who check in and "mayors" of the location.
You can expect more of these types of partnerships in the weeks and months to come, far beyond New York. All businesses - particularly brick and mortar - should have Foursquare in mind. Read more about marketing your business on Foursquare, from the August 2010 issue of Website Magazine.