Adobe is making the second major addition to its product lineup in the past year, announcing the acquisition of Swiss company Day Software for an estimated $240 million. Day Software makes Web content management systems and the deal comes 10 months after Adobe purchased leading online analytics firm Omniture for $1.8 billion.
Day’s Web content management and social collaboration software will provide an impressive complement to Adobe’s ubiquitous line of products such as Photoshop, Illustrator, PDF, Flash, Flex and LiveCycle. The addition of Day’s tools to Adobe’s enterprise portfolio will allow marketers to better realize the full potential of the Web in acquiring, servicing and retaining their customers without disrupting existing IT infrastructures. It also enables Adobe's customers to create, manage, distribute and monetize their own content.
Day will be integrated into Adobe’s enterprise software business unit at the completion of the deal, which is subject to customary government approvals. The acquisition will add to earnings in fiscal 2011 and is expected to close in Adobe’s fourth quarter.