Yesterday we learned that PowerReviews had joined Google’s Product Reviews Program to provide user-generated ratings and reviews for e-commerce merchants. Today we hear from Google’s other partner in the program, Bazaarvoice, announcing that its ratings and reviews social commerce platform has been a huge success for ShopNBC across multiple sales channels.
The not-so-subtle message for online retailers is that it’s time to get on the R&R gravy train if you haven’t already done so.
ShopNBC connects with over 1 million shoppers across the Internet, on television and through social and mobile platforms as an authority in beauty, jewelry, home, electronics, health, fitness, watches and fashion. The company is leveraging Bazaarvoice Ratings & Reviews through its multiple sales channels by having Customer Choice items appear both online and on TV. By featuring customer testimonials across its multi-media shopping platforms, ShopNBC is greatly improving its sales performance and the quality of the shopping experience for its customers. It is also leveraging customer reviews to assist in its merchandise planning and customer service initiatives.
Bazaarvoice and PowerReviews are two of the leaders in the ratings and reviews space, but they are by no means the only solutions for e-commerce merchants looking to update their social commerce profiles. The clear message we're getting every day is that the time to act is now.