Domain name marketplace and domain monetization platform Sedo announced the results of its quarterly domain market study today.
The report, which reveals trends and changes in the domain industry, is based exclusively on Sedo’s marketplace and provide some rather valuable insights from the over eleven thousand domains sold through Sedo during the quarter.
Highlights from the study include:
Despite the introduction of new extensions, the .com remains the most popular TLD extension, accounting for more than 46 percent of total sales on the Sedo marketplace and 74 percent of all generic TLD sales; The average price of a .com domain was $2,401
Among ccTLDs, the .de extension remained the most popular, accounting for 64 percent of ccTLDs sold. The .co.uk and .eu extensions both took secondplace, each representing 15 percent of sales on the marketplace;
Sedo witnessed solid sales of generic (gTLDs) and country code Top Level Domains (ccTLDs) this quarter, which could be attributed to the increase in small businesses looking to target more local visitors and to the increase in media coverage surrounding TLDs like .me and .tv, which work well for marketing and branding strategies.