Earlier this year Google launched click-to-call location extensions for search ads and it was well received by advertisers. They have taken the program a few steps forward today with the addition of location extensions which can be used to help advertisers connect with users on their mobile devices through browsers and apps.
The Adwords location extensions enable advertisers to feature a business location and phone number on an expandable map advertisement that appears on mobile websites and appls in the Google Display Network. Ads appear as a banner text ad with a business icon that expands to show the business location on a Google map along with ad creative, a click-to-call phone number and an option to get directions.
Advertisers will only be charged when a user clicks to call the business or visits a website, not when users click to expand the map or request directions.
To get started with location extensions, advertisers need to be opted into the Google Display Network, set up location extensions (read more here), and choose to show ads on iPhones and mobile devices with full Internet browsers.