Social media monetization provider gWallet is putting its money where its mouth is with the gWallet Challenge, a program that will give a $20,000 cash payment to social gaming publishers that do not generate more revenue using the gWallet platform. Pretty bold.

Publishers that participate in the program will implement a head-to-head 30-day performance test of their existing solution versus the gWallet platform. gWallet provides technologies that aim to improve monetization of social games and networks, while also creating new opportunities for brands to engage with these large and highly-engaged online audiences.

The “gWallet Challenge” is only open to new premium publishers, including those who use Facebook Credits or other third-party monetization partners.