Visa today launched an online shopping tool that aims to improve the way consumers browse and compare products, checkout on merchant websites and track packages.
The offering, dubbed Rightcliq™, was developed to relieve the “frustration points” consumers experience while shopping online. According to a recent Visa survey, half of all online shoppers rely on inconvenient methods – like bookmarking and written lists – to track items they are interested in buying, but not yet ready to purchase. More than 90 percent said they would do more online shopping if they had an easy way to compare items and see available merchant discounts and promotions.
Rightcliq is actually a downloadable plugin that gives consumers the ability to add products to their Wishspace™ (a visual wish lists for collecting, organizing, and sharing products they are considering purchasing), purchase with a digital wallet (the plug-in lets consumers auto-fill personal, payment and shipping information), and track the shipping status of packages.
“At Visa, we know consumers love to shop online, but they also want better ways to streamline the experience and eliminate some of the frustrations they encounter in the process,” said Gerry Sweeney, global head of ecommerce and authentication, Visa Inc.
“Rightcliq is unique in the marketplace, as it adds value across the whole shopping experience and offers the convenience and peace of mind consumers expect from Visa,” Sweeney said. “We think people will find Rightcliq not only helps them make smarter shopping decisions, but also makes online shopping simpler and more fun.”