New Program Drives Shoppers to Mobile-Friendly Retailers

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Comparison shopping site has created a new program to help consumers determine which online retailers have mobile-compatible storefronts. An increasing amount of shoppers are using their mobile devices to compare prices between local and online stores, making it vitally important for e-commerce merchants to have their sites properly formatted for mobile shopping.’s Mobile Shopping site contains editorial reviews of each merchant’s mobile compliance, such as whether a store’s website renders properly on a consumer’s mobile browser. also reviews shopping apps for the iPhone, iPad, Blackberry and Android markets. The site also awards certification to mobile-friendly retail sites so that shoppers can look for the Mobile Certified Badge to know they are on a website where they will have a seamless mobile retail experience. is a leader in comparison shopping and lead generation, spanning several verticals including product shopping and education.’s search engine is designed to help online consumers find products and services across the Web.

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