LinkedIn Relevant Again with mSpoke Acquisition

Posted on

  • email
  • twitter
  • facebook
  • share this

share this

advertisement

75-million member-strong professional network LinkedIn has acquired recommendation technology mSpoke. Financial terms of the acquisition are not being released but place your bets - LinkedIn is on its way to even greater relevancy in the lives of Web workers. 

mSpoke is a provider of an adaptive personalization engine which aligns machine learning technology with consumers implicit and explicit feedback to deliver relevant content. The result is that consumers see content relevant to them personally, as well as advertising (and products, great if you are an e-commerce vendor) as the reccomendation algorithms are individualized to the user. The individualized algorithms are constantly adapting and improving over time. You can see the result of all this relevancy at Feedhub.

“mSpoke and LinkedIn’s shared focus on generating relevant content make this acquisition a natural fit for us,” says Jeff Weiner, chief executive officer of LinkedIn. “We’re actively investing in solutions that help deliver valuable professional insights to LinkedIn members. The addition of mSpoke’s talented team of technologists make it an even more compelling opportunity for LinkedIn.”

 

Custom WordPress Design Themes at 99designs.com. Get the most designs for your buck when you start a design project!


Login To Comment

forget your login information?

Become a Member

Not already a part of our community? Sign up to participate in the discussion. It’s free and quick.

Sign Up

Be the first to comment on this article

advertisement

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter