The goal of advertising is to persuade an audience to buy products, to believe more deeply in brands and encourage interaction. Web workers have bought in, and in a big way. According to AdGooRoo’s Q2 2010 Search Engine Advertising Report, a healthy increase was seen in first-page advertising activity on Google, Yahoo! and Bing, and in ad coverage — the average number of ads shown per search query. Clearly, to thrive in this hyper-competitive and accelerated advertising environment, you need a plan.
When you get right down to it, no one really cares about what the advertising spend is going to be in 2015. Web professionals care about what’s happening now and what techniques, trends and services can make a positive impact immediately to their business — not the entire industry. With a strategic plan you are able to make your own forecast, set your own agenda and plan for your own success. In the September 2010 issue of Website Magazine, Senior Editor Mike Phillips has provided a 30-day plan which sets before you a checklist of tasks and techniques to accelerate advertising and profits.
In addition to the cover story, this issue contains a variety of important content addressing topics such as mobile development, the real-time Web and a great deal in between. Returning contributor Michelle Wicmandy offers up some practical advice on jumpstarting e-mail campaigns, Geno Prussakov shares his expertise on choosing affiliate programs, Joseph Kerschbaum addresses the differences in search and content conversions and Rafi Mohammed sheds light on value-based pricing.
These contributors and others are joined by our team of regular columnists including Tim Ash with Conversion Cache, discussing the benefits of outsourcing landing page optimization, and Josh Ewin in SEO Corner, speaking with Rand Fishkin on offsite optimization. We’ve also turned the tables on Heather Lutze, author of the Findability Makeover column.
Review the contents of the September 2010 issue of Website Magazine now, but keep in mind that this edition is available exclusively to our professional-level members. To review the content featured in this issue, join Website Magazine or upgrade to a pro-level subscription now. Already a subscriber? Simply login now to access the digital edition.
Enjoy this issue of Website Magazine and remember to share your stories, questions and experiences with us online at www.websitemagazine.com.