Yahoo! and Dex One announced an expanded partnership where businesses advertising on dexknows.com will now be able to have their online listings appear in Yahoo! Local search results.
The expanded partnership doubles the geographic area covered by an existing relationship formed in 2007. The previous agreement between Dex One and Yahoo! exclusively covered the 14-state region where Dex One is the official print directory publisher for Qwest.
“Yahoo! is committed to helping local businesses unlock the potential of digital advertising,” said Regan Senkarik, Vice President of Channel Sales, Yahoo!. “Expanding our agreement with Dex One will provide their clients with greater exposure in local communities and more consumers with detailed information on local businesses.”
Yahoo! collaborates with a variety of partners, with collaborations including Yahoo!’s strategic relationship with a consortium of 800 American newspapers — consisting of 52 percent of all U.S. Sunday circulation — which use Yahoo!’s behavioral targeting tools to sell display ads on consortium member sites and on the Yahoo! network.
“This strengthens a great strategic relationship with Yahoo! and broadens the reach of our local advertiser network,” said Sean Greene, senior vice president of interactive, Dex One. “Through the network our clients’ online business information appears not only on DexKnows but also in prime locations on many of the Web’s most popular search sites, including Yahoo! Local.”