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September 2010 - 'Net Features

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6% - Pathetic State of Retweets

How often are your tweets being retweeted or responded to? If you're like 71% of your fellow Twitter users, the answer is hardly ever. Social media intelligence provider Sysomos recently conducted a study focusing on how tweets are retweeted and responded...

Published Thu, Sep 30 2010 10:00 PM by Peter A. Prestipino

Filed under: marketing, twitter, statistics, tweets
Analytics and Social Content Interaction

58% of Americans are now reporting that they perform online research concerning the products and services that they are considering purchasing according to Pew Internet. But to what effect? What should you do if you are interested in knowing the influence...

Published Thu, Sep 30 2010 9:00 PM by Peter A. Prestipino

Filed under: google, analytics, bazaarvoice, user generated content, social content
Video Rankings - August 2010

Comscore released some interesting data from its Video Metric service which shows that 178 million U.S. Internet users watched online video content in August for an average of 14.3 hours per viewer. According to Comscore, the total U.S. Internet audience...

Published Thu, Sep 30 2010 8:00 PM by Peter A. Prestipino

Filed under: video, comscore, video ads, video rankings
Goo.gl URL Shortener Now Public

Goo.gl, the URL shortener Google launched last December, is now publicly available and can be used for any links on the Web. Google is actively touting the stability (near (100% uptime since launch), security (Google added automatic spam detection, the...

Published Thu, Sep 30 2010 3:37 PM by Peter A. Prestipino

Filed under: google, url shortener, goo.gl
User Reviews' Growing Importance to Business

Word-of-mouth marketing, feedback and testimonials have been a big part of every successful business long before the Internet even existed. Remember comment cards? But today, user input and user reviews are more important than ever. Consumers can provide...

Published Thu, Sep 30 2010 2:10 PM by Mike Phillips

Filed under: google, facebook, twitter, customer feedback, PowerReviews, buzzillions.com, yelp.com, angieslist.com, user reviews
Is Google Losing Its Grip on Search?

When Google Instant launched earlier this month, the relatively indifferent reactions from the Yahoo and Microsoft camps came as no surprise. No one expected Google’s competitors to come out and say that the world’s dominant search engine...

Published Thu, Sep 30 2010 11:32 AM by Linc Wonham

Filed under: google, microsoft, search, yahoo, bing
Listrak Release Puts Emphasis on Remarketing, Reporting

Thanks to deeper integrations with Omniture and Google Analytics, the latest release of Listrak’s Web-based email marketing platform is one that online retailers may find particularly useful for planning their strategies around the holidays and...

Published Wed, Sep 29 2010 11:55 PM by Linc Wonham

Filed under: email marketing, listrak, remarketing
WM Radio: Investigating New Search Trends, SES Preview

A new study released by Performics reveals some very interesting data about users' search behavior. We investigate. Also, we preview this year's Search Engine Strategies conference in Chicago by speaking with Grant Crowell about online video,...

Published Wed, Sep 29 2010 2:34 PM by Mike Phillips

Filed under: search, social media, online video, serps, Liana Evans, SES Chicago 2010, Grant Crowell
The Future of Display? Better Ask Google

Twelve years ago this week, Google became officially incorporated and began its creation of the Web search industry – or, one could easily argue, the Web itself – as we know it today. On Tuesday, the company re-emphasized its recent enthusiasm...

Published Wed, Sep 29 2010 2:33 PM by Linc Wonham

Filed under: google, display advertising, affiliate marketing
Android Advertising is Booming

A new report from Millennial Media, (August 2010 Mobile Mix), shows that Android devices are seeing a gold rush in advertising requests. The data is based on an evaluation of Millennial's ad serving network which reaches 63 million mobile Web users...

Published Wed, Sep 29 2010 8:48 AM by Mike Phillips

Filed under: Apple, Android, mobile advertising
Facebook's Page Browser

Facebook has an interesting feature that you might not know about - recommended page subscriptions, or the Facebook Page Browser. Essentially, its a page of Facebook Pages that are recommended to you based on your Facebook site activity. It's a continuously...

Published Tue, Sep 28 2010 8:30 AM by Mike Phillips

Filed under: google, search, facebook, facebook ads, facebook pages
The Virtual Currency Revolution

If you count yourself among the thousands of e-commerce professionals at the Shop.org Annual Summit in Dallas this week, it might be worth your while to visit booth No. 824 for a demonstration on how retailers can use Facebook Credits and other virtual...

Published Mon, Sep 27 2010 2:30 PM by Linc Wonham

Filed under: ecommerce, virtual currency, facebook credits
Make Photos Interactive on Your Website

We all want our website visitors to spend more time on the site and interact with our content. Photographs are a good way to keep people interested in your content but, traditionally, have not offered much in the way of interaction. Phlook has a solution...

Published Mon, Sep 27 2010 1:20 PM by Mike Phillips

Filed under: community, commenting, photo sharing, photography
Scaling Online Advertising Applications

Content delivery solution provider Mirror Image Internet has released a set of configurable online advertising solutions to increase the scalability, geographic coverage and performance of advertising applications for networks, exchanges and bidding platforms...

Published Mon, Sep 27 2010 11:00 AM by Peter A. Prestipino

Filed under: advertising, applications, CDN
Reimagining Interactive Advertising

The Interactive Advertising Bureau (IAB) just announced a competition to develop new ad formats to enhance the already existing list of IAB standard ad units. Put your thinking caps on - this is going to be interesting. This is the first time in the IAB's...

Published Mon, Sep 27 2010 10:30 AM by Peter A. Prestipino

Filed under: advertising, iab, ad formats, interactive advertising bureau

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September 2010 - 'Net Features