Comparison shopping engine TheFind has launched its new integration with Facebook that gives consumers more personalized search results and a deeper social shopping experience. Shoppers can now build out their profiles on TheFind by logging in through Facebook and seamlessly adding their favorite stores, brands, products and other “Likes” to their accounts.

The result is more refined individual searches on TheFind, the fastest-growing shopping search engine, targeting the retailers and styles that most closely match a shopper’s stated preferences. When the consumer locates something of interest in TheFind’s search results, they can click on the Like button that ties back in to the retailer’s page on Facebook.

Users can also choose to let their friends see which brands and stores they like while searching on TheFind, and profile pictures and the total number of likes are displayed in the results. The opportunity for merchants is a significant one - particularly with the holidays approaching - as those that are registered with the Find and have a presence on Facebook can provide updates to millions of shoppers through their Facebook news feeds.

TheFind sends qualified leads to more than 150,000 retailers each month, and merchants can register for free at the Merchant Center.