Integrated digital advertising solution MediaMind launched version two of its ad serving and campaign management technology today. The new platform features focus on greater data integration across ad channels to boost efficiency and ROI.
If you find yourself managing media planning, buying and trading on multiple platforms, the Media Mind solution aims to end the digital landscape fragmentation. Its platform allows marketers to build capaigns from start to finish, including media planning, analytics and optimization. Noteworthy features of the new release include:
1) Smart Planning which infuses performance and historical cost data within research, negotiation and buying stages to plan better media opportunities.
2) Smart Versioning which aims to simply the planning and distribution of dynamic creative messages by allowing advertisers to create one master ad and define the variables and goals.
“The growing scale and diversity of disparate digital marketing opportunities can overwhelm advertisers and agencies alike,” said Gal Trifon, CEO and Co-founder at MediaMind. “The level of integration in MediaMind version 2.0 makes it simple for marketers to communicate insights and make decisions when it counts.”