As the Web evolves, the community of Web professionals move ever closer to true integrated marketing. Those standing at the forefront of this evolution are often the analytics vendors, whose services sit squarely between services and the consumers of those services.
For example, those advertisers bidding on keywords should know which terms and phrases are making the phone ring (and what happened on the call). Analytics vendors providing call tracking to the rescue. The result of knowing this information (courtesy of your analytics vendor) s that by understanding the correlation between a phone call and conversions, it is then possible to say which campaign modification or adjustment resulted in the phone call.
Call tracking and conversion analytics solution provider Mongoose Metrics, and KENSHOO Local, a provider of PPC campaign automation software for local SEM marketers, today announced a partnership wherein Mongoose Metrics will deliver a call tracking reporting and online-to-offline call conversion optimization solution to Kenshoo Local clients. The platform aims to help directories, CMR’s (certified marketing representative), and local marketing service providers to increase call conversions for their clients by identifying and optimizing towards highest converting keywords in search marketing campaigns.
“The combination of KENSHOO Local and Mongoose Metrics, two leaders and innovation powerhouses in their respective fields, provides advertisers with increasingly effective solutions to connect more consumers and advertisers in a way that drives the most value to their businesses– via a phone call, “said Sivan Metzger, General Manager of KENSHOO Local. “We look forward to bringing more such innovations to market with industry leading partners like Mongoose.”