Amazon Payments released a new version of Checkout by Amazon that enables Amazon account holdesr to make purchases on merchant sites using Amazon.com credentials and without leaving the merchants site as in previous versions of the offering.

CBA’s improved integration with merchant sites also means a substantial reduction in implementation time. E-commerce platform provider Demandware is enabling integration with the service. Geeks.com is an e-commerce website specializing in providing computer-related excess inventory to consumers.

“For us, faster integration means faster time-to-market,” said Peter Green, Director of Marketing for Geeks.com. “And a better, more brand-friendly experience for the buyer means more sales for us, just in time for the holiday shopping season.”

“These enhancements to Checkout by Amazon reflect the feedback we’ve received from merchants who want to offer Amazon.com customers the convenience of using their account information with a more streamlined buying experience,” said Baris Cetinok, General Manager of Amazon Payments.