Checkout by Amazon (CBA) Gets an Upgrade

Posted on

  • email
  • twitter
  • facebook
  • share this

share this



Amazon Payments released a new version of Checkout by Amazon that enables Amazon account holdesr to make purchases on merchant sites using Amazon.com credentials and without leaving the merchants site as in previous versions of the offering.

CBA’s improved integration with merchant sites also means a substantial reduction in implementation time. E-commerce platform provider Demandware is enabling integration with the service. Geeks.com is an e-commerce website specializing in providing computer-related excess inventory to consumers.

“For us, faster integration means faster time-to-market,” said Peter Green, Director of Marketing for Geeks.com. “And a better, more brand-friendly experience for the buyer means more sales for us, just in time for the holiday shopping season.”

“These enhancements to Checkout by Amazon reflect the feedback we’ve received from merchants who want to offer Amazon.com customers the convenience of using their account information with a more streamlined buying experience,” said Baris Cetinok, General Manager of Amazon Payments.

 
     :: Try iContact for FREE for 30 Days! Sign up now at iContact.com ::


Login To Comment


Become a Member

Not already a part of our community? Sign up to participate in the discussion. It's free and quick.

Sign Up

2 comments

Joe G 09-15-2010 9:42 AM

I think that this is going to bring some competition for Paypal checkout modules being that Amazon has such a high volume of shoppers and is known as a trusted commerce mediator amongst online stores and consumers on there own website.

Gary Moore 09-23-2010 9:02 PM

This is especially true, since Pay Pal's purchase button no longer works.

Add to the discussion!

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter